Unveiling the 20th Anniversary Logo

Over the summer I did a marketing internship at Vistamar, taking on a variety of tasks to help the admissions team market the school. The highlight of the internship was getting to be a part of the design process for the school’s 20th Anniversary logo to commemorate Vistamar’s 20 year anniversary. Throughout the design process, our team brainstormed numerous ideas to come up with the best possible design and as I experimented with different shapes to incorporate the school’s “V” logo, I ultimately found that it fit perfectly within a circle. Our team decided on the message “20 years of empowered learning” because we felt it best highlighted what makes Vistamar so unique, while also fitting seamlessly along the circle’s border. The team ultimately selected my concept—a circular design instead of the traditional V Block. I was proud to see our logo displayed everywhere, knowing that I got to play a key role in creating something that represents Vistamar’s identity.